A few nights ago, I woke up in a panic and couldn't fall back asleep.

I had enrolled a client earlier that day.

I thought, "What if you can't help this client reach their goal? What if they find out that you're a fraud and they tell the world?"

After what felt like an hour of this, I finally got up. Then I went downstairs to my home office, grabbed my laptop, and sat down in my recliner.

And I asked myself a simple question: "Is it really true that I'm a fraud?"

They might not admit it, but deep down most coaches feel like imposters. Sound familiar? If you're second-guessing your coaching ability, it's probably because you don't have tangible evidence of the value that you've created.

Are you feeling stuck in comparison right now? Maybe there's another coach who's work is closely aligned with yours. They have a beautiful website, a clear brand, and they're really rocking and rolling. How do you stop comparing and start finding your own voice?

If they're being honest, most coaches will tell you that they think about quitting a lot. The frequency with which they think about it usually depends on how stable their business is. When things are going well, those thoughts can be few and far between. When things feel like a struggle, they might think about getting a normal job or starting a different business every single day. This begs the question: why do so many people, in one of the best careers of all time, think about quitting so often?

What if the best way to get clients was NOT to focus on getting clients at all?

You know you're a coach when...

If I could turn back the clock on my coaching business, there’s one thing I would do differently… I wouldn’t try to reinvent the wheel so much. For some reason I’m always tempted to innovate right off the bat when I’m new to something. And then I look around at people who are less talented than me and wonder why they they are making faster progress. Well, the reason is because they did what they were told!

The unfortunate truth is that most people who start coaching businesses end up having to shut them down. This is true in any industry, of course. Most entrepreneurs fail. But it's particularly frustrating for me to see it happen to coaches because these are people who want to unleash potential and they are often really good at it. So, why aren't there more successful coaches out there? It all comes down to consistency. Most coaches can't consistently generate enough clients to keep their business afloat.