Get More Repeat Clients Using “The Dyson Strategy”

We've all had it happen...

You do great work with a client, they love you, and they get amazing results.

But when they come to the end of their 6 months (or however long your initial contract was), they don't sign back on.

WTF is going on here?

Of course, there are times when we want our clients to fly solo.

But there are other times when we get off that last call and we're confused about why they stopped working with us.

Today I want to share with you a little known strategy to prevent this from happening.

When you use this strategy, clients perceive your coaching as even more valuable and, as a result, they stick around longer. Plus they’ll give you amazing testimonials.

When you don't use this strategy, you are actively decreasing the number of clients who will sign back on with you and refer you to their friends.

I call it "The Dyson Strategy."

We recently got one of those see-through Dyson vacuums for our home. If you don't know what I'm talking about, Google it.

The first time I used the vacuum, I was amazed by how much crap it picked up off the floor.

With a conventional vacuum cleaner everything goes into a bag. Most of the time you don't even see what's in there. You just throw it all out when you're done and replace the bag.

Any competent vacuum will get dust off of your floor.

But with the Dyson, you see the dust collecting while you're vacuuming.

Similarly, most competent coaches can help their clients change.

But not all coaches help their clients SEE the change that's been created.

For example, my clients often double or triple their businesses when they work with me.

And obviously that makes them happy.

But sometimes they forget what life was like before they worked with me. They forget all the crap that we cleaned up together in their business. All they see is how things look now, after the work has been done.

Unless I use The Dyson Strategy, that is.

Here's what it looks like in practice:

1. At the end of every session, I ask my client what the most valuable part of our call was. Not only does this help them cement their insights from the session, it also reinforces that the session was, in fact, valuable.

2. At the end of every coaching engagement, I start by reviewing their intake form. I ask them to reflect on where they started versus where they are now, and what the biggest breakthroughs were along the way. Again - this helps them cement their learnings and it also has them see the progress they've made.

Together, these two small tweaks are the equivalent of them looking at their Dyson vacuum cleaner and seeing all the crap that's no longer on their floor.

Bottom line: It's not always enough for your clients to get value from working with you. They also need to reflect on that value in order for it to fully register.

Start using The Dyson Strategy and I think you'll be pleasantly surprised by how many more clients renew their contracts with you. You'll increase your income and spend less time marketing without having to change anything else in your business.